SMM Manager

We are looking for an SMM Manager to own and grow our social media presence across key platforms. In this role, you will shape our content strategy, build community, and drive measurable marketing outcomes through thoughtful planning, creative execution, and ongoing optimization.

Key Responsibilities

- Develop and execute a social media strategy aligned with brand, marketing, and business goals

- Plan and manage an editorial calendar, ensuring consistent, high-quality content across platforms

- Create, brief, and coordinate production of content (copy, visuals, short-form video) with internal teams and external partners

- Manage publishing, scheduling, and platform optimization (formats, timing, hashtags, SEO where relevant)

- Grow and engage the community by responding to comments/messages and fostering meaningful interactions

- Monitor performance using analytics tools; report on KPIs and translate insights into action

- Run and optimize paid social campaigns (where applicable), including targeting, creative testing, and budget pacing

- Partner with brand, product, and sales teams to support launches, promotions, and campaigns

- Stay current on platform trends, algorithms, and best practices to continually improve results

- Protect brand voice and reputation by applying clear guidelines and handling escalations appropriately

Must-Have Requirements

- Proven experience managing social media accounts for a brand or organization

- Strong understanding of major platforms (e.g., Instagram, TikTok, Facebook, LinkedIn, X) and content best practices

- Ability to write clear, on-brand copy and adapt tone for different audiences and channels

- Hands-on experience with social scheduling/publishing and analytics tools

- Basic understanding of performance metrics (reach, engagement, CTR, conversions) and how to improve them

- Strong organization and time-management skills; ability to manage multiple priorities and deadlines

- Collaborative mindset and ability to work effectively with designers, video editors, and cross-functional partners

Nice-to-Have Qualifications

- Experience with paid social advertising (Meta Ads, TikTok Ads, LinkedIn Ads) and A/B testing

- Basic design/video editing skills (e.g., Canva, Adobe tools, CapCut) or strong creative briefing skills

- Experience working with influencers/creators and UGC workflows

- Familiarity with brand guidelines, social customer care, and crisis communication practices

- Experience in a fast-paced environment (startup, agency, or high-growth team)

What Success Looks Like

- Consistent content output that strengthens brand voice and improves audience engagement

- Measurable follower and community growth on priority channels

- Clear reporting that links social activity to marketing goals and business outcomes

- Continuous improvement through testing, learning, and iteration

Inclusivity Statement

We welcome applicants from all backgrounds and experiences. If you’re excited about the role but don’t meet every requirement, we still encourage you to apply.

How to Apply

Please share your resume and (if available) a portfolio, links to social accounts you’ve managed, or examples of campaigns/content you’re proud of.

- Competitive compensation (based on experience)

- Professional development support

- Opportunities to work on impactful campaigns

- Collaborative team environment