Head of Marketing

Job Title: Head of Marketing

Summary
We are looking for an experienced Head of Marketing to lead our marketing strategy, brand positioning, and demand generation efforts. In this role, you will own marketing performance end-to-end, build and develop a high-performing team, and partner closely with Sales and Product to drive measurable business growth. This is an opportunity to shape direction, set standards, and deliver results in a leadership role with broad impact.

Key Responsibilities
• Own and execute the company-wide marketing strategy aligned with business goals and revenue targets.
• Lead brand strategy and messaging, ensuring consistency across all channels and customer touchpoints.
• Build, manage, and develop a marketing team (including hiring, coaching, performance management, and team structure).
• Drive demand generation across paid, organic, lifecycle, and partner channels to grow pipeline and revenue impact.
• Oversee marketing budgets, forecasting, and ROI measurement; allocate spend based on performance data.
• Establish and track KPIs (e.g., MQL/SQL, CAC, LTV, conversion rates, retention, attribution) and report insights to leadership.
• Partner with Sales leadership on go-to-market planning, lead management, and conversion improvement.
• Collaborate with Product teams on positioning, launches, and customer insights to strengthen product-market fit.
• Own marketing operations, tools, and processes (CRM/automation, analytics, reporting cadence) to improve execution quality.
• Ensure compliance and responsible marketing practices, and promote inclusive, customer-centric communications.

Must-have Requirements
• 10+ years of experience in marketing, with significant leadership responsibility (team and budget ownership).
• Proven track record of building and executing marketing strategies that deliver measurable growth.
• Strong experience in performance marketing and demand generation, including experimentation and optimization.
• Hands-on understanding of brand management, messaging, and multi-channel campaign execution.
• Demonstrated ability to lead cross-functional initiatives with Sales, Product, and leadership stakeholders.
• Strong analytical skills and comfort using data to set priorities, measure impact, and communicate outcomes.
• Excellent communication skills, with the ability to translate strategy into clear plans and motivate teams.

Nice-to-have Qualifications
• Experience scaling marketing in a fast-growing organization or building a function from a smaller base.
• Expertise in marketing technology stacks (e.g., CRM, marketing automation, attribution tools).
• Experience with international expansion or multi-market campaigns.
• Background in a regulated industry or experience managing marketing compliance considerations.

Compensation
• Salary from 9,000 PLN per month (details to be discussed based on experience and scope).

Equal Opportunity
We welcome applicants from all backgrounds and are committed to building an inclusive workplace. If you meet most of the requirements and are excited about the role, we encourage you to apply.

Salary from 9,000 PLN per month

Opportunity to shape marketing strategy and lead a team

Cross-functional leadership with high business impact

Professional development and growth in a senior marketing role