Marketing Manager

Role Title: Marketing Manager

Summary
We are seeking a Marketing Manager to lead the planning and execution of high-impact marketing initiatives that grow brand awareness, generate qualified demand, and support revenue goals. This role blends strategic thinking with hands-on delivery across campaigns, content, digital channels, and performance measurement. You will collaborate closely with Sales, Product, and Customer teams to create consistent messaging and measurable results.

Key Responsibilities
• Develop and execute an integrated marketing plan aligned to business objectives, positioning, and target audiences
• Plan, launch, and optimize multi-channel campaigns (email, paid media, organic social, events, partnerships) to drive awareness and lead generation
• Own marketing performance reporting, including funnel metrics, campaign ROI, CAC/CPA, conversion rates, and pipeline contribution
• Manage content strategy and editorial planning; oversee creation of marketing assets such as landing pages, case studies, blogs, and sales enablement materials
• Coordinate brand and messaging consistency across channels and customer touchpoints
• Partner with Sales to improve lead quality, handoff processes, and nurturing journeys; contribute to enablement materials and GTM alignment
• Lead audience and market research to refine personas, value propositions, and competitive differentiation
• Manage marketing tools and systems (e.g., CRM, marketing automation, analytics), ensuring data integrity and scalable processes
• Own marketing budget planning and vendor management; negotiate and manage relationships with agencies, freelancers, or contractors as needed
• Support cross-functional launches and ongoing initiatives with Product and Customer teams, ensuring clear go-to-market execution

Must-Have Requirements
• 4+ years of experience in marketing roles with ownership of campaign strategy and execution
• Demonstrated ability to plan and deliver multi-channel campaigns with measurable outcomes
• Strong analytical skills and experience using data to guide decisions and optimize performance
• Excellent writing and communication skills with the ability to translate complex ideas into clear, compelling messaging
• Working knowledge of core marketing systems (CRM, email/marketing automation, analytics tools)
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment
• Collaborative, inclusive working style and comfort partnering across teams and levels

Nice-to-Have Qualifications
• Experience managing direct reports or leading cross-functional teams without formal authority
• Paid media experience (search, social, programmatic) and landing page conversion optimization
• Experience with SEO, content performance optimization, and marketing experimentation frameworks
• Industry experience in B2B, SaaS, eCommerce, or high-growth environments (as applicable)
• Familiarity with lifecycle marketing, lead scoring, and pipeline reporting models
• Experience working with agencies or external creative partners

What Success Looks Like
• Campaigns consistently meet or exceed targets for qualified leads, conversion rates, and pipeline contribution
• Clear, differentiated messaging and brand consistency across channels
• Reliable marketing reporting that enables confident, data-driven decision-making
• Strong cross-functional alignment with Sales and Product, improving speed and quality of go-to-market execution

Benefits & Perks
Benefits will vary by location and employment type and may include competitive compensation, health coverage, paid time off, learning and development support, and flexible working arrangements.

Competitive compensation (role- and market-based)

Health and wellness benefits (where applicable)

Paid time off and company holidays

Learning and development support

Flexible working arrangements (where applicable)