Senior Marketing Manager

Senior Marketing Manager

Location: Kyiv, Ukraine (hybrid/on-site as agreed)

Role Summary
We are looking for a Senior Marketing Manager to own and scale our performance marketing and lifecycle (email) programs. In this role, you will plan, launch, manage, and continuously optimize email campaigns and paid advertising to drive measurable growth across acquisition, retention, and revenue.

Key Responsibilities
• Build and execute the email marketing strategy across lifecycle stages (onboarding, engagement, reactivation, retention) with clear goals and KPIs.
• Plan, create, launch, and optimize email campaigns, including segmentation, personalization, A/B testing, and automation journeys.
• Own paid advertising/PPC strategy and day-to-day management across relevant platforms (e.g., Google Ads, Meta, LinkedIn), including budgeting, targeting, and creative testing.
• Monitor performance daily/weekly, identify growth opportunities, and implement optimizations to improve ROAS, CAC, CTR, CVR, and LTV.
• Partner with design, content, product, and sales teams to develop compelling messaging and assets aligned to brand and business priorities.
• Maintain strong marketing analytics and reporting cadence, translating data into insights, decisions, and clear next steps for stakeholders.
• Manage marketing calendars and campaign timelines to ensure high-quality execution and on-time launches.
• Ensure compliance and deliverability best practices for email (list hygiene, sender reputation, consent management) and paid media policy adherence.
• Research competitors and market trends, recommending new channels, tactics, and experiments to sustain growth.

Must-Have Requirements
• Proven experience in a senior marketing role with hands-on ownership of email marketing and paid advertising/PPC.
• Strong practical knowledge of email campaign operations: segmentation, automation, A/B testing, and deliverability fundamentals.
• Demonstrated ability to manage paid media budgets and optimize campaigns based on performance data.
• Solid analytical skills and experience using metrics to drive decisions (e.g., ROAS, CAC, CPA, CTR, CVR, churn/retention).
• Clear communication and stakeholder management skills; able to explain performance and trade-offs in plain language.
• English proficiency at B2 (Upper-Intermediate) or higher.
• Based in Kyiv, Ukraine (or able to work from Kyiv as required).

Nice-to-Have Qualifications
• Experience with marketing automation/ESP tools (e.g., HubSpot, Klaviyo, Mailchimp, Braze) and CRM integrations.
• Experience with landing page optimization and conversion rate optimization (CRO).
• Working knowledge of GA4, Google Tag Manager, and attribution concepts.
• Experience collaborating on creative strategy for ads (hooks, offers, messaging angles) and iterative testing.
• Experience in fast-paced environments (scale-ups, agencies, or high-growth teams).

What Success Looks Like
• Email and paid media programs consistently hit or exceed agreed KPIs for revenue, retention, and acquisition efficiency.
• Campaign performance improves through structured testing and clear learnings shared with the team.
• Reporting is reliable, actionable, and supports confident decision-making across stakeholders.

Equal Opportunity
We welcome applicants from all backgrounds and are committed to creating an inclusive environment for everyone. If you’re excited about the role but don’t meet every single requirement, we still encourage you to apply.

Competitive compensation package (based on experience)

Opportunity to own and scale key growth channels

Professional development support (training, courses, conferences)

Collaborative, inclusive team culture

Modern tools and autonomy to run experiments and drive impact