Digital Marketing Manager

Job Title: Marketing Manager

Summary
We are looking for a Marketing Manager to lead the planning and execution of integrated marketing programs that build brand awareness, generate demand, and support revenue growth. In this role, you will translate business goals into clear go-to-market plans, partner closely with Sales and Product, and use data to continuously improve performance across channels.

Key Responsibilities
• Develop and deliver integrated marketing plans aligned to business objectives, target audiences, and positioning.
• Lead go-to-market strategy for product or feature launches, including messaging, channel mix, and campaign timelines.
• Manage multi-channel campaigns across email, paid media, social, content, events, and partnerships, ensuring consistent brand voice.
• Own campaign measurement and reporting, defining KPIs, analyzing results, and recommending optimizations based on insights.
• Collaborate with Product, Sales, Customer Success, and Creative teams to align priorities, assets, and execution.
• Oversee content strategy and production, including briefs, editorial calendars, and performance reviews of key assets.
• Manage marketing budget and resources, tracking spend and ensuring strong ROI and operational efficiency.
• Conduct market and competitive research to inform targeting, messaging, and strategic decisions.
• Improve lead generation and lifecycle programs in partnership with Sales, including lead scoring, nurturing, and handoff processes.
• Support brand management initiatives, ensuring compliance with brand guidelines across touchpoints.

Must-Have Requirements
• Proven experience in marketing roles with ownership of campaigns from strategy through execution.
• Demonstrated ability to plan, launch, and optimize multi-channel marketing programs.
• Strong analytical skills with experience using data to evaluate performance and make decisions.
• Excellent communication and stakeholder management skills; able to influence cross-functional teams.
• Experience creating clear messaging and briefs for creative/content production.
• Strong project management skills with the ability to prioritize and deliver on deadlines.

Nice-to-Have Qualifications
• Experience in B2B SaaS, technology, or high-growth environments.
• Hands-on experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce).
• Familiarity with SEO/SEM and paid social best practices.
• Experience managing agencies, freelancers, or vendor relationships.
• Experience with experimentation frameworks (A/B testing) and conversion rate optimization.

What Success Looks Like
• Marketing plans and campaigns are delivered on time and aligned with business priorities.
• Clear performance reporting is in place, with measurable improvements in pipeline, conversions, and engagement.
• Strong cross-functional alignment on messaging, launches, and customer insights.
• Efficient use of budget and resources, with continuous optimization of channel mix and creative.

Equal Opportunity
We welcome applicants from all backgrounds and are committed to creating an inclusive environment. If you’re excited about the role but don’t meet every qualification, we encourage you to apply.

Competitive compensation package (role-dependent)

Health insurance options (role-dependent)

Paid time off and company holidays

Professional development support

Collaborative, inclusive team environment