Senior Marketing Manager

Senior Marketing Manager

Location: Kyiv, Ukraine (on-site or hybrid by agreement)

Summary
We are looking for a Senior Marketing Manager with strong hands-on experience in email marketing and paid advertising (PPC) to drive measurable growth. In this role, you will plan and execute lifecycle email programs and performance marketing campaigns, continuously optimizing toward clear business outcomes. You will work cross-functionally with product, sales, and creative teams to improve acquisition, activation, and retention through data-informed decisions.

Key Responsibilities
• Own the strategy and execution of email marketing programs, including newsletters, promotional campaigns, onboarding, re-engagement, and retention flows.
• Build, launch, and optimize automated lifecycle journeys (segmentation, personalization, triggers, frequency management) to improve conversion and LTV.
• Plan and manage paid advertising campaigns across relevant channels (e.g., Google Ads, Meta, LinkedIn), including campaign structure, targeting, creatives, and budgets.
• Monitor and optimize performance against KPIs (ROAS, CAC, CPA, CTR, CVR, CPL), identifying quick wins and longer-term improvements.
• Partner with design and content to brief, develop, and iterate ad creatives and email assets aligned with brand and performance goals.
• Lead experimentation through structured A/B testing for email and paid media (subject lines, copy, offers, landing pages, audiences), and document learnings.
• Analyze funnel and cohort performance; produce clear insights and recommendations that inform roadmap, messaging, and channel investment.
• Maintain a reliable reporting cadence (dashboards, weekly/monthly updates) and communicate performance and next steps to stakeholders.
• Ensure marketing operations best practices: deliverability hygiene, list growth quality, consent management, tracking accuracy, and campaign QA.
• Collaborate with sales/customer teams to align campaigns with commercial priorities and improve lead quality and nurturing effectiveness.

Must-Have Requirements
• Proven experience in a senior marketing role with direct ownership of email marketing and paid advertising performance.
• Strong hands-on ability to plan, launch, manage, and optimize email campaigns and PPC campaigns end-to-end.
• Solid knowledge of segmentation, personalization, automation, and email deliverability best practices.
• Demonstrated analytical skills: confident interpreting performance data, building hypotheses, and making optimization decisions.
• Experience managing budgets and optimizing toward ROI/ROAS and efficiency metrics (CAC/CPA).
• Strong communication and stakeholder management skills; able to align teams and keep execution moving.
• English proficiency at B2 (Upper-Intermediate) or higher.
• Based in Kyiv, Ukraine (or able to work from Kyiv per team expectations).

Nice-to-Have Qualifications
• Experience with lifecycle marketing for subscription, marketplace, e-commerce, or B2B lead generation models.
• Familiarity with CRM/ESP platforms and marketing automation tools (e.g., HubSpot, Klaviyo, Mailchimp, Braze) and analytics tools (e.g., GA4, Looker Studio).
• Experience improving landing page conversion in partnership with product/UX teams.
• Knowledge of attribution basics and tracking (UTMs, pixels, conversion APIs) and ability to troubleshoot measurement issues.
• Experience mentoring teammates or leading cross-functional initiatives.

What Success Looks Like
• Email programs drive consistent lifts in activation, repeat purchase/engagement, and revenue contribution while maintaining strong deliverability.
• Paid campaigns achieve efficient growth (improving ROAS and lowering CAC/CPA) with clear, scalable testing and creative iteration.
• Reporting is accurate, timely, and actionable, enabling faster decisions and better marketing investment allocation.

Equal Opportunity
We welcome applicants from all backgrounds and are committed to creating an inclusive environment for everyone. If you meet most of the requirements and are excited about the role, we encourage you to apply.

Competitive compensation (based on experience)

Opportunity to own and scale key growth channels

Professional development support (training, courses, conferences)

Collaborative cross-functional team and clear performance goals

Paid time off and public holidays

Work format: on-site or hybrid in Kyiv (by agreement)